# Welcome To 2077 Collective ### What Is 2077 Collective? **2077 Collective is an initiative designed to serve as the unofficial marketing department of Ethereum.** Unlike other blockchains with dedicated marketing teams, Ethereum relies on the collective power of its community to create and disseminate high-quality content. As the competition intensifies and the landscape becomes noisier, the need for effective and brilliant content marketing becomes paramount. 2077 Collective fills this gap by harnessing the talents of world-class contributors (called "**Ethernauts**") across various fields. [*Read EIP-2077 for a complete low-down.*](https://eip2077.info/) ## Mission The 2077 Collective aims to accelerate Ethereum’s mindshare, adoption, and growth through strategic marketing and content creation. It operates as a community-driven initiative to strengthen the Ethereum brand and onboard new users, builders, and investors by rallying the social layer to amplify ETH-focused messages online. ## Goals 1. **Fill Marketing Gaps:** Establish consensus on core marketing problems and create public good infrastructure to address them. 2. **Control the Narrative:** Showcase innovative applications to increase on-chain activity and highlight use cases to attract developers and businesses. 3. **Correct the Focus:** Onboard new users, developers, and businesses to Ethereum with tools and resources. 4. **Promote Ethereum Brand:** Proactively promote and defend Ethereum to drive adoption, mindshare, and investment. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.2077.xyz/welcome-to-2077-collective.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.